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The IUP Journal of English Studies


December' 07
Articles

Bilingual Second Language Learning Strategies in Eritrea with Reference to Reading, Writing and Vocabulary

-- Tecle Ghebremuse

In almost all the research studies on language learning strategies, researchers based their studies on some combinations of Strategy Inventories for Language Learning developed by Prokop (1985), Oxford (1990), and Chamot et al. (1999), and modifications of these strategy inventories. Moreover, these strategy inventories for language learning deal with language learning in general and also simultaneously address several issues such as memory, cognitive, compensatory, meta-cognitive, affective and social strategies. They do not specifically address the strategies that deal with mental operations and strategies that deal with physical operations. Hence, this research develops specific language strategies that deal with mental operations, as much as possible, and on specific language skills such as listening and speaking. This exploratory approach investigates the effects of the students' frequency of use of language learning strategies in listening and speaking. Moreover, Bivariate correlations between each strategy and the students' scores in sophomore English, and correlations among the strategies on reading, speaking and vocabulary are computed in order to investigate their relationships. It is hoped that the findings of this study provide valuable information on knowledge and use of language learning strategies to learners, teachers and instructional materials developers and serve as the basis for further research on correlation studies between language proficiency and language learning strategies.

The Theme of Marital Discord in Nayantara Sahgal's Storm in Chandigarh and Doris Lessing's The Grass is Singing

-- Neena Arora

Nayantara Sahgal, one of the prominent Indian English writers, is deeply concerned with women's status in Indian society. Her counterpart British writer Doris Lessing is a strong supporter of women's cause in the West. Despite belonging to different countries, having different sociocultural backgrounds, both look at the women's question from the same perspective. They both advocated feminism long before the advent of feminist movement in the 1960s in the West. The paper studies the theme of marital discord from the feminist perspective in Nayantara Sahgal's Storm in Chandigarh (1969) and Doris Lessing's The Grass in Singing (1950). They both look at feminism afresh and from a different angle. Their characters after passing through various vicissitudes in their journey of life realize how militant approach can be disastrous for their own self as well as for their family and the society at large. They ultimately strive for a soothing solution in harmonious and fulfilling relationship to save the world from splitting. Both the writers envision a world based on equality, mutual respect, communication, understanding, sharing and cherish harmony between the two sexes. The world, they feel otherwise, is heading towards anarchy and chaos which must be saved at any cost.

Women in Gendered Enclosure: Canadian and Indian Experience in the Poems of Claire Harris and Eunice de Souza

-- Pradip Kumar Patra

This paper attempts a comparative study of the two woman poets from different cultural contexts . It shows how patriarchy dominates the whole social systems and camouflages the evils from which the women suffer. The significance of the paper lies in examining the protest of the women. The voice of the protest takes artistic shape in the poems of the said poets. Both Claire Harris, a Canadian poet and Eunice de Souza, an Indian poet writing in English try to write the difference implicit in their sex into the literary text. What are these subjective realities? How and why do they differ? In part, at least, they are rooted in biological difference. A woman's sexual experience is at a physical level different from a man's and her experience as a bearer of children sets her totally apart from him. How she perceives the difference between what she knows them to be and the manner in which society represents them: these are among the factors that constitute her subjective reality. However, if Harris shows the intensity of the social malpractices concerning women in Canadian society, Eunice shows the gender-based prejudices deeply rooted in Indian psychology. If Harris takes up narrative mode and chooses two particular events, Eunice looks at the Indian situation from close quarters. If Harris has a tone of protest, Eunice is ironical in her tone. Both the poets, however, are true voices of the anguish of women.

Colonial Administration, Language Politics and Regional Formations: John Beames and the Making of Modern Orissa

-- Sachidananda Mohanty

The official arrival of the British in the Eastern Orissa in 1803 brought in its wake negative changes such as Zamindari system; the printing and circulation of the New and Old Testaments; the opening of the Missionary schools; and evangelization. There were also positive changes such as secular education and the shaping of new genres and canon in the Oriya Language and literature; the emergence of the new literati that espoused the various reformatory movements. Based on archival material recently acquired from the Bengal Asiatic Society and other important sources, it is suggested in this essay, citing the example of the British scholar administrator John Beames, that the trope `English' operated in a complex and many-sided manner in British India—especially, in Orissa. Postcolonial scholars have often held scholarship by Englishmen in the field of comparative philology and linguistics, beginning with Sir William Jones and others, as suspect. Much of the study of the colonial discourse, in the recent past has, with credible evidence, unmasked the nexus between knowledge and power. It seems, however, that the time has come to take a more considered and balanced view of the matter that eschews politically correct Good/Evil Manichean binaries. In this sense, the archives become a crucial corrective to opinionated judgment. John Beames in this sense becomes a test case of my contention.

Dwelling in Place:An Eco-Critical Reading of Sangam Poetry

-- K Srilata

In this paper, an attempt has been made to read classical Sangam poetry (translated into English by A K Ramanujan) as an ecological text with a distinct sense of place. Using the fundamental insights of deep ecology—"dwelling in place", "reinhabitation" and "bioregionalism", it is argued that Sangam poetry is first and foremost a literature of place and that "place" here is defined as something that goes beyond the politico-cartographic concepts of `territory', `nation' and `map'. Place in Sangam poetry revolves around the notion of tinai or eco-zones and this paper focuses on the poetics of tinai and what this implies for ecology as a whole. Literatures of place add an entirely new dimension to English Studies, expanding its scope of intellectual inquiry. Regional literary texts such as Sangam poetry, available to us now in English translation, broaden the possible ways in which this inquiry can be conducted.

Grounding of Transcultural Imagination in Rushdie's The Ground Beneath Her Feet

-- G A Ghanashyam and Devashree Chakravarthy

Multiculturalism and Transculturalism, a by-product of post-colonialism and globalization, is a concept that finds prominence in the new literatures of the world today. In contemporary life when distances have been reduced and barriers have come down between the different corners of the world, it is quite natural that cultures of the world will come into contact with one another. These cultural encounters form a society that acquires a multicultural or transcultural character. Writers of this new world order reflect this new trend in their works. Multiculturalism and its effects such as hybridization, fragmentation, alienation, loss of roots, and consequent problems of adjustment and assimilation are dealt with extensively by them. Salman Rushdie, one of the foremost writers belonging to this genre, has highlighted this complex issue in all his works. His novel The Ground Beneath her Feet is an excellent work based completely on transcultural experience and imagination. Regarded by many as being too western in its approach, the novel has an undercurrent of eastern influence as well hidden beneath an outer cosmopolitan appearance. This paper deals with this cultural variation present throughout the novel that gives new shades to the characters, their lives, and the decisions they take in life. Ormus, Vina and Rai are all Indians who choose to cross over to the West to fulfill their destinies and embrace the other culture in totality. Both the worlds (East and West) are actually juxtaposed in the psyche of the characters, both exerting their influences at various points of their lives. Based on the variedness of cultures, the novel presents a classical story, which is entirely modern and relevant to our times in its approach and presentation.

Globalizing and Localizing the Language of Ads: A Study of Advertising in Tamil Media

-- K Kanthimathi

Every individual is a consumer at some point in his life. It is not a surprise that in a competitive market, advertising techniques are often fundamental to the success of a product. Advertising makes the most effective use of language to persuade the consumer. This paper explores the language of commercial consumer advertising in the written and visual media. The main focus is on the language of advertisements and representation within the discourse of advertising. It also assesses the effectiveness of using different language styles in a given advertisement or commercial, and looks at the deployment of rhetorical devices to reinforce the advertising message—particularly, in the Tamil media.

Poignant Vignettes of Cultural Matrix: Short Stories of Viswanatha Satyanarayana

-- S S Prabhakar Rao

Though mostly known as a celebrated novelist of highly scholarly novels, Viswanatha Satyanarayana, the colossus in Telugu literature, also penned some memorable short stories, collected in the anthology, Chinna Kathalu (1996). After using grandhika style in his early stories, he moved on to sarala vyavaharika, but what mark his stories are the keenness of observation and abundant skill in narration. The human touch he endows his characters with as in the characterization of Chandrasekhara Rao, and the attachment of a couple to the only son of their neighbors, the satire in a story like Parisodhakalu, the supra-sensual attachment to a dancing girl, etc. make the stories poignant vignettes of the cultural matrix of Andhra of the early 20th century and entitle the Jnan Peeth awardee to an exalted niche in the pantheon of short story writers of the world.

The Golden Bouquet

-- Author: S S Prabhakar Rao Reviewed by P G Nirmala

Five decades of consistent and dedicated engagement with literature (teaching, critical studies, transcreations and problems of ELT) has resulted in a complex compendium that has something to offer to the specialist in literature and ELT professional as well as general enthusiasts. The work mirrors the manifold aspects of literature and brings into focus, issues of perennial significance to the academic community from a predominantly literary perspective. A casual glance at the index suffices to convince the reader of the range and profundity of the author's scholarship.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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