Effective Executive Magazine
Cultural Challenges in Leading an Innovation-Oriented Business: Comparing Entrepreneurs from East and West

Article Details
Pub. Date : Jun, 2019
Product Name : Effective Executive
Product Type : Coaching and Mentoring
Product Code : EECM11906
Author Name :Stephanie Jones, Thomas Geydan and Mazin Alsafi
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 08

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Abstract

Leading a startup business geared towards creating innovatory products and services is always going to be challenging for entrepreneurs. This task is difficult enough in established and developed economies such as the USA and Europe, but how about in emerging markets such as Iraq, with a history of war and sanctions, and Egypt, suffering from post-revolution chaos, uncertainty and devaluation? Setting up an entrepreneurial and highly innovatory business can be made even more difficult by having to cope with cultural differences. Here we look at the entrepreneurial challenges of operating in radically different environments and some of the distinct issues in the process of creating a culture of innovation. What do we know of the national cultural differences of these countries? These national cultural differences inevitably impact on the creation of an organizational culture, having their own implications for the challenges of leading innovation. This paper suggests that understanding national cultural differences can make all the difference between success and failure in leading innovation.


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how about in emerging markets? Such as Iraq, with a history of war and sanctions, and Egypt, suffering from post-revolution chaos, uncertainty and devaluation? Setting up an entrepreneurial and highly innovatory business can be made even more difficult by having to cope with cultural differences which can act as barriers to successfully scaling up a startup and seeing it through its early days. Here we look at the entrepreneurial challenges of operating in radically different environments and some of the distinct issues in the process of creating a culture of innovation.


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