Volatility and Price Integration in Primary Commodities Market: A Strategic Direction in India

-- Trilochan Tripathy

Price volatility is the feature of the Indian primary commodities market, which has been proved so irrespective of the commodities and futures trading and ban periods in India. Further, by using Granger's causality test, the study inferred that there is a co-movement of prices between the wholesale wheat market and rice markets and vice versa at an all India level. The study also brought the evidence that the wholesale wheat market and black gram markets at an all India level are highly fragmented and have unilateral feedback between wholesale rice market and black gram market in India.

2008 IUP . All Rights Reserved.

Strategic Development of Wetlands: An Eco-Tourism Perspective

-- Prafulla Chandra Mohapatra

It has now become pertinent to have an ecological, long-term approach to tourism planning in conjunction with conservation of nature. This approach is taken by the Tourism Department, Government of Orissa, by spreading the eco-tourism drive. This paper narrows down the eco-tourism necessity to the development of wetlands and exemplifies with the initiatives taken by the state of Orissa. The current objective of the Government is to put Orissa on the World Tourism Map as a favored tourist destination. Based on extensive information about tourism from other parts of India, it has been found that newer destinations are attracting more tourists and newer areas of tourism such as backwater tourism, aqua tourism, ayurvedic tourism, adventure tourism and eco-tourism are emerging as the popular ones among the tourists. Planned development of tourist destination compounds integrated development, which holds the key to attract tourists by providing them their desired facilities in a desired way. The development of eco-tourism in the areas of Bhitarkanika and Chilika by the Tourism Department Government of Orissa, can be summarized with their objectives, i.e. to provide suitable means to control the future growth of the tourism destination in a coordinated manner. This can be done by addressing the necessary local civic aesthetics to the tourist destination, a market potential study, resource mobilization, eco and environ conservation, infrastructural needs, proper land use, a blueprint to ensure integrated development of the area, development strategy for implementation, a marketing strategy for the destination to provide a basis for project conception and to attract investment for the same, with the overall objective to facilitate sustainable eco-tourism. Orissa Tourism needs to develop a master plan for eco-tourism destinations Bhitarkanika and Chilika, to ensure tourism with environmental protection and ecological conservation for a sustainable eco-friendly development of these destinations. The master plan needs to incorporate development and improvements keeping in mind the conservation of the area through eco-tourism, where the destination's fragile ecology remains undisturbed. The traffic origin/destination study of destinations, tourism infrastructure and facilities that are naturally eco-amiable are also considered in this paper. This paper goes beyond this study to propose a concept plan to strategically develop tourism infrastructure at Bhitarkanika and Chilika on the theme of Wetlands, in line with Eco-Tourism.

2008 IUP . All Rights Reserved.

On-Sea Tourism: Strategic Integrated Infrastructure Development in Orissa

-- Sweta D Vajir

Going by the popular belief and the definition of the Government of Orissa, tourism primarily indicates the movement of people from one place to another for leisure. This invariably warrants a need to create required tourism infrastructure in rendering the necessary services to those people. Tourism, although a service, requires a concerted effort from different field of activities. Tourism remains one of the most popular hospitality sectors that has the potential to generate huge revenue (including foreign exchange) in return for minimum investment, considering the whole life cycle of the project. Further, the government gives top priority to this sector as it not only generates the desired revenue but also creates numerous job opportunities across the upstream and downstream activities. With this background, the government of Orissa is in need (and wants) to create tourism related infrastructure in Orissa. Orissa, with more than 400 kms of seashore and numerous beaches, has a natural potential for on-sea tourism. On-sea tourism infrastructure is one of many such areas that the government of Orissa is focusing on to develop those areas as a preferred destination. This paper is an effort to propose a concept plan (proposed master plan) to the government of Orissa on developing on-sea tourism infrastructure at three selected beaches of OrissaChandipur, Puri and Gopalpur, keeping the popularity of the beaches and geographical dispersity to each other.

2008 IUP . All Rights Reserved.

Marketing Strategies of Bollywood Movies in India and Overseas: An Empirical Study

-- P Prasada Rao and Karthik Kannan

This paper empirically proves how marketing has a definite impact on the returns of Bollywood movies made by the Hindi film industry. The different marketing channels, which can be used to create not just awareness but also increase the saleability of the finished product, have been aptly discussed in the article to carry it forward. Based on the empirical evidences an apt conclusion has also been drawn at the end of this research. The research tries to classify the movies taken up for the sample study based on their content and other promotional channels used.

2008 IUP . All Rights Reserved.