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The IUP Journal of Enterpreneurship Development

June' 08
Articles

Emergence of Small Scale Industries and Entrepreneurship in the Rural Areas of Northeastern States of India: An Analytical Approach

- -Nirankar Srivastav and Rickey A J Syngkon

The main objective of this study is to make an indepth analysis of the development of Small Scale Industrial (SSI) sector in the rural areas of the states of Northeastern Region (NER) of India. The SSI sector is studied in terms of changes in the number of enterprises and employees, working status classification, firm size and types of organization in the region. It focuses specifically on the role and profile of entrepreneurs. The SSIs are broadly classified into following categories: manufacturing, assembling, processing; services; and repairing and maintenance. It is found that the manufacturing, assembling and processing activity is the dominant group among the various SSIs activities in the Northeastern (NE) states in rural and urban areas. The next category of activities is the services group followed by repairing and maintenance. In most of the NE states, the SSIs are growing significantly in rural areas. In some states, concentration and growth of SSI activities is higher in rural areas than in urban areas. Another important feature is the rising number of women and tribal entrepreneurs in the region. If this trend continues, then it will play an important role in rural development and transforming the economies of this region in future.

Empowerment of Women Through Participation in Rural Development

- -A K Makar and D C Kalita

This study is an attempt to analyze women's empowerment through participation in rural development. This paper mainly uses the secondary data from various sources to justify the role played by women in various fields of development activities towards removal of gender inequality, work force in agriculture, political participation, entrepreneurship development, and rural development. In the present context of globalization, this paper is meaningful from the viewpoint of exploring potentialities for empowerment of women and the required policy prescription suited to different socioeconomic environment. It reveals that women are participating in every activity which is sine-qua-non for rural as well as economic development of any country. Therefore, the government should take appropriate policies towards reservation of women, information access with proper data base system exclusively for women, paving the way for integrated women's development in rural areas. Besides, appropriate education facilities for rural women should be provided for their socioeconomic upliftment as per situationspecific technical feasibility, coupled with effective information access system to make any policy fruitful.

Entrepreneurial Success in SMEs Based on Financial and Non-Financial Parameters

- -C Venkata Ramana, A Ramachandra Aryasri and D Nagayya

Entrepreneurial success among start-ups is one of the topics on which very few elaborate and in-depth studies have been made. Furthermore, these studies have been exploratory in nature and adequate empirical evidence has not been provided, especially in measuring entrepreneurial success. Current literature on entrepreneurial success emphasizes the role of entrepreneurial attributes as the primary factor for the success of start-ups. There are a few researchers who have proposed that the individual competence of the entrepreneur and regulatory support are also important factors for the success of start-ups. This study was conducted in four districts of Andhra Pradesh with a sample size of 200 SMEs. Personal interviews were conducted with the founders of 200 SMEs using a standardized questionnaire. All the 200 entrepreneurs were measured on four entrepreneurial attributes, viz., Industry Knowledge (IK), Street Smartness (SS), Tolerance for Ambiguity (TFA) and Impact of Personal Selling on Start-up Success (IPSS). The entrepreneurial success of the 200 SMEs has been measured using both financial and non-financial parameters. The contribution of the study is three-fold: First, this study has developed instruments to measure IK and SS; Second, it identifies non-financial parameters to measure entrepreneurial success; Third, it measures entrepreneurial success using both financial and non-financial parameters. The study found that none of the four entrepreneurial attributes are possitively associated with entrepreneurial success. Overall, there is a negative correlation between industry knowledge and entrepreneurial success. However, in the moderately successful category of entrepreneurs, TFA and IPSS have contributed to a little extent for the success of the firms.

Corn Club: The Strategic Way Ahead

- -Ashwini Sovani

This case study deals with the unique strategic blend for winning the unconventional markets for an unusual product line. The insights are provided as to how the two entirely different set upCorn Club, a retail eatery chain, and Monsoon Agro Bio Ltd., (MABL), a frozen food processing unithave complemented each other's activities to emerge as major processed food suppliers. Corn Club's brand equity has been able to popularize corn-based products in Indian cooking. And MABL has supplemented the effort by providing processed corn and corn products for inclusion in further cooking recipes for the Indian household.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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